Busch IP Law is an intellectual property law firm based in Richfield, Ohio, serving clients throughout the United States. Intellectual property attorney Jake Busch, the founder and owner of the firm, has more than a decade of extensive intellectual property law practice experience encompassing counseling, transactions, and litigation. Jake is registered as a trademark and patent attorney with the United States Patent and Trademark Office.

The firm provides comprehensive intellectual property legal services, including matters relating to copyrights, trademarks, and patents. Busch IP Law also has a special focus on Brand Protection, which includes pre-litigation counseling, monitoring, and enforcement services for e-commerce businesses on Amazon and similar platforms. The firm applies in-depth intellectual property law practice experience to help e-commerce businesses protect their brands through active monitoring of infringement and counterfeit products, following up with highly effective non-litigation enforcement.

Busch IP Law also provides Fractional General Counsel services for ongoing intellectual property legal support and guidance to address other general legal concerns that arise in clients’ business operations. These services provide ongoing IP legal guidance and support for clients in all aspects of their business operations, without the high expense of hiring full-time in-house general counsel.

Addressing Priority Concerns For E-Commerce Brand Protection

Many of Busch IP Law clients are entrepreneurs who leverage e-commerce sales and fulfillment platforms to start and run high-volume businesses. Like many e-commerce businesses, the firm’s clients are vulnerable to counterfeiters that drain revenue from legitimate business. The counterfeiters drive down not only legitimate revenue streams, but also tarnish brand reputations, as the result of inferior copycat products and poor customer service.

Busch IP Law addresses infringement and counterfeiting by developing and implementing a tailored monitoring program that leverages cost-effective enforcement actions, such as e-commerce platform reporting tools, Amazon Brand Registry violation reports, takedown actions under the digital Millennial Copyright Act (DMCA), and cease and desist letters. E-commerce clients appreciate the firm’s keen ability to utilize extensive intellectual property law experience in combination with in-depth knowledge about business operations to protect their brands and help their businesses grow.

The most effective strategy to combat infringement includes registering copyrights, trademarks, and patents to protect the seller’s intellectual property — and the best approach involves putting protection in place before products are rolled out. Through a forward thinking approach to brand protection, Busch IP Law works to identify clients’ IP needs and put the necessary protections in place well in advance of counterfeiters, which provides a solid foundation for an effective monitoring and enforcement program.

While taking steps for brand protection can be more difficult after a successful product is already experiencing infringement and counterfeiting, Busch IP Law implements effective and efficient strategies to combat unauthorized selling for IP portfolios of various maturities and puts additional safeguards in place for the future. A business with products at any stage of development needs a protection and enforcement program to secure the future of the business, especially if the products have already been targeted by infringers.

Protecting Business Operations with Fractional General Counsel Services

The firm’s Fractional General Counsel practice supplements the Brand Protection services, by providing the client with the additional counsel and support the business needs to protect the business operations and keep the company running smoothly. These services enable the client to benefit from ongoing legal advice, which is essential for every business, without making the costly commitment to in-house counsel.

E-commerce businesses benefit from having an ongoing relationship with an attorney who has substantial intellectual property experience and who knows the client’s business operations and goals in detail. Jake Busch builds a strong interpersonal working relationship with every client who retains Fractional General Counsel services. The client can contact Jake to ask for guidance at any time with full confidence and trust that their overall legal needs are being met.

Getting Started With Busch IP Law — Schedule a Free Consultation

If you own a startup or established e-commerce business focused on selling products on Amazon and similar platforms, trustworthy legal support and guidance is essential for every aspect of your business. IP departments of large law firms and non-lawyer businesses may offer some of the brand protection and general legal services you need, but often with higher cost and lower efficiency than Busch IP Law. We encourage you to reach out to discuss how we can support the intellectual property and general legal needs of your business.

Your initial consultation is free of charge. Schedule a free consultation by calling us at (216) 200-6768, or emailing us at info@buschiplaw.com.