Counterfeiting has always been a problem for brand owners. But in the last two years, generative artificial intelligence has fundamentally changed the economics of counterfeiting — making it faster, cheaper, and more convincing than ever before. Fo…
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In today’s digital marketplace, counterfeiting is a persistent and evolving threat. Fake listings on major e-commerce platforms, copycat social media ads, and unauthorized product resellers can damage consumer trust, erode profits, and dilute hard-…
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