Design Patents for Product Packaging: Why E-Commerce Brands Should File Early

TL;DR A design patent protects the ornamental appearance of your product packaging; the bottle, box, jar, pouch, or container shape that makes it visually distinctive. Design patents last 15 years from the date of grant and are enforceable from day o… Read More
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How to Report Copycats on Amazon: Brand Registry, Trademark Complaints, and Copyright Claims

TL;DR Amazon Brand Registry is a powerful tool for protecting your brand against copycats, but it must be used carefully. You can report trademark infringement once your federal trademark registration has been issued, not while it is still pending. A… Read More
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What Is Trade Dress and Why Should You Want It?

How Registering the Overall Look of Your Product Stops Dupes, Look-Alikes, and Label Copycats TL;DR Trade dress protects the overall visual appearance of a product or its packaging, when those features are non-functional and serve as a source identif… Read More
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What Are Trademarks and Why Does Your Brand Need Them?

TL;DR A trademark is any word, logo, slogan, packaging design, other source identifier that tells customers a product came from you. Trademarks are the primary legal tool for removing counterfeits, dupes, and look-alike listings from Amazon, Shopify,… Read More
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How Counterfeiters Are Using AI to Scale and What Brand Owners Can Do About It

Counterfeiting has always been a problem for brand owners. But in the last two years, generative artificial intelligence has fundamentally changed the economics of counterfeiting — making it faster, cheaper, and more convincing than ever before. Fo… Read More
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Leveraging AI and Attorney Oversight in Brand Protection

In today’s digital marketplace, counterfeiting is a persistent and evolving threat. Fake listings on major e-commerce platforms, copycat social media ads, and unauthorized product resellers can damage consumer trust, erode profits, and dilute hard-… Read More
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